Climbing Everest means being the best of the best. It's also cold at the top so it requires a steady hand. Major tours for a mainstream artist don't automatically translate to sold out world tour. If you're here, welcome to one of the biggest challenges on the planet.
– selling over ten thousand tickets per event
– all hands on deck when the tour is announced to make sure the fans are happy
Knowing you'll sell out 10k capacity venue is one thing. Launching a tour or a season successfully with multiple 10k+ capacity events, across continents even, requires staying on top of what the ticket sales are.
Is the demand correctly estimated? Were the venues correctly booked? What cities can handle adding an extra show, or two? Is there enough supply to meet demand? Is there enough demand to meet capacity? Do any events need to be moved to a different venue? Do your ticket vendors give you up-to date information? What are the fans saying on Twitter?
1. Real Time Ticket Sales
Knowing your tickets in real time gives you the best chance to catch problems early so you can add more shows if demand exceeds expectation, move the marketing budget away from the sold out shows to the ones that for some reason ain't selling, transfer venues, and deal with the wall of social media reaction with responses that make sense to avoid a media sh*tstorm.
2. Fan Management
Resharing galleries created entirely out of fan generated content significantly lightens the load on the content front – and hits the mark much better with even the most marginal of audiences.
Our power users take it a step further and use the fan content to identifying who is in the audience and use their findings to creating extremely targeted campaigns.
What event wasn't selling? What kind of people are based there?
Find out. Fix it. Sell more tickets.